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Marketing Principles_Discussion 1.2

Marketing Principles_Discussion 1.2

Q Distinguish clearly between a marketing strategy and a marketing mix, as well as what a marketing plan is a what a marketing program is.

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Marketing mix and marketing strategy are elements of a full plan of marketing that are related in a close manner. The marketing mix is tactical nature in a primarily manner and is applied to perform overall strategy of marketing whereas the strategy of marketing is related to setting line of product or the firm’s direction.